Benefits of the Certified Exchange SpecialistŪ Program and the CESŪ Designation
The
Marketing Committee of the Certification Council has launched a national marketing
and public relations campaign to educate taxpayers and their professional
advisors and agents on the value of seeking a company that employs Certified
Exchange SpecialistsŪ.
Exchange practitioners who obtain the CESŪ designation
could potentially experience one or more of the following benefits:
- verification of their knowledge by an independent organization a
way to prove that they have the knowledge needed for the job;
- professional
growth and development;
- enhanced professional credibility;
- enhanced job opportunities; and
- increased client referrals.
The potential benefits of the CESŪ designation
for employers include:
- increased productivity;
- less training time needed to bring employees "up
to speed";
- a competitive advantage in promoting services to clients;
- training sessions
to help you market the CESŪ designation by marketing
professionals; and
- an electronic vault containing free and for purchase
advertisements, logos and promotional materials to market the CESŪ designation.
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